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GLOSARIO

                                      A
                                    • AUGMENTED REALITY
                                    • ARG
                                    • ARC
                                      • B
                                    • BRANDED ENTERTAINMENT
                                    • BOTTOM-UP
                                    • BLOCKBUSTER
                                    • BETA TESTING
                                      • C
                                    • CROWDFUNDING
                                    • CROSSOVER
                                    • CROSS-SUBSIDIES
                                    • CROSS-PLATFORM
                                    • CONVERGENCE
                                    • CO-BRANDING
                                    • CHEAT CODES
                                    • CANON
                                    • CALL TO ACTION
                                      • D
                                    • DIVERGENCE
                                    • DIGITIZATION
                                      • E
                                    • EXPERIENTIAL MARKETING
                                      • F
                                    • FREEMIUM
                                    • FRANCHISING
                                    • FANZINE
                                    • FANSPEAK
                                    • FANDOM
                                    • FAN VID
                                    • FAN FICTION
                                    • FAN ART
                                    • FALSE OPENING
                                    • FAKE TRAILER
                                      • G
                                    • GIFT ECONOMY
                                    • GEOTAGGING
                                    • GEOLOCATION
                                    • GEOCACHING
                                      • H
                                    • HYBRIDIZATION
                                    • HUB SITE
                                      • I
                                    • INTERTEXTUALITY
                                    • INTERACTIVITY
                                    • IMMERSIVE DESIGN
                                    • IMMERSION
                                      • L
                                    • LIVE TWEETING
                                    • LARP
                                      • M
                                    • MULTIPLATFORM
                                    • MODDERS
                                    • MOD
                                    • MOCKUMENTARY
                                    • MOBISODE
                                    • MMORPG
                                    • MASHUP
                                    • MAKING OFF
                                    • MACHINIMA
                                      • P
                                    • PUPPETMASTER
                                    • PROSUMER
                                    • PERVASIVE MEDIA
                                    • PERVASIVE GAME
                                    • PARTICIPATORY STORYTELLING
                                    • PARTICIPATORY CULTURE
                                      • R
                                    • REMAKE
                                    • RECAPS
                                    • REALITY OFF/ON
                                    • REAL CLAME
                                    • RABBIT HOLE
                                      • S
                                    • SYNCHRO
                                    • STORYWORLD
                                    • SPREADABLE MEDIA
                                    • SPOILING
                                    • SPOILER
                                    • SOURCING
                                    • SONG VIDS
                                    • SNEAK PEEKS
                                    • SKIN
                                    • SHIPPERS
                                    • SCENARIO
                                      • T
                                    • TRANSMEDIA
                                    • TRAILER
                                    • TOP-DOWN
                                    • TENTPOLE
                                      • U
                                    • USER SCENARIO
                                    • USER EXPERIENCE
                                    • UGC
                                      • V
                                    • VIDDING
                                    • VID-CAPS
                                      • W
                                    • WEBISODE
                                    • WEB 2.0
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